Brainlab Academy is a academic program for internal and external clients of Brainlab in the US and internationally. I created a logo that reflected the Brainlab brand but could stand on it's own two feet. The use of the snake from the Brainlab logo and strong typography tied the logo directly back to the Brainlab brand. The logo was then applied to everything from letterhead, tee shirts, mugs, to flash drives and powerpoints. Show below is the logo and it's many applications.