René Magritte Activation

The Art Institute of Chicago needed a street activation that would be engaging and increase awareness of the René Magritte exhibition. The main goal was not to target tourists but everyday Chicagoans. I provided creative concepts and ideas that would allow a street team to easily draw crowds. Some themes in René Magritte's paintings I played off of was men in suits and bowler hats, cloud scapes, and the idea of the everyday becoming unexpected.

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