I directed a campaign launch for a cattle management software called Rangeview. The "Built for What's Next" campaign unequivocally positions Rangeview as an indispensable tool for modern ranchers, highlighting its cutting-edge features and benefits. Tailored to ranchers who value tradition while embracing innovation, the campaign boldly conveys the platform's pivotal role in adapting and thriving amidst change. The campaign aims to position the brand as a leader in providing reliable solutions for the future of ranching for the long haul.

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