The Challenge:
RangeView, a cattle management software, needed to stand out in an industry where ranchers have a deep connection to tradition but face growing pressures from modern challenges like thinning profit margins, extreme weather, and invasive species. While ranchers are already managing a host of information from various tools and sources, the challenge was to position RangeView as more than just another app—showcasing it as an essential, all-encompassing tool that streamlines decision-making and helps ranchers thrive in an evolving industry.
RangeView, a cattle management software, needed to stand out in an industry where ranchers have a deep connection to tradition but face growing pressures from modern challenges like thinning profit margins, extreme weather, and invasive species. While ranchers are already managing a host of information from various tools and sources, the challenge was to position RangeView as more than just another app—showcasing it as an essential, all-encompassing tool that streamlines decision-making and helps ranchers thrive in an evolving industry.
The Opportunity:
By tapping into the insight that learning and adapting are critical to the success of ranching, we positioned RangeView as a tool built for ranchers who take pride in the past but are willing to embrace change to protect their legacy. The "Built for What’s Next" campaign emphasized that RangeView is not just a technology platform but a comprehensive command center for ranchers. It provides a holistic view of the land, offering interconnected data on forage availability, weather patterns, animal movements, and invasive species tracking.
By tapping into the insight that learning and adapting are critical to the success of ranching, we positioned RangeView as a tool built for ranchers who take pride in the past but are willing to embrace change to protect their legacy. The "Built for What’s Next" campaign emphasized that RangeView is not just a technology platform but a comprehensive command center for ranchers. It provides a holistic view of the land, offering interconnected data on forage availability, weather patterns, animal movements, and invasive species tracking.
RangeView enables ranchers to better adapt to the land’s natural cues and make informed decisions that strengthen rangeland health for the long haul. Rather than being viewed as an add-on tool, the campaign positioned RangeView as a core solution that helps ranchers maintain resilience and maximize production, all while listening to and working with the land, not just dictating to it.
