Mike's Hard Lemonade wanted to create an art project for concert goers of Mad Decent to interact with. I concepted an interactive mural that makes use of some of Mike's existing creative where consumers can draw, sign, and have fun with before and during the concert. I worked with a fabricator to engineer my design of the structure for fun murals. The tour had a total of 16 stops across the country.
Creative Director - Eric Mortensen
Senior Art Director - Marilyn Chapman