I designed a custom package for The Cosmopolitan of Las Vegas which were distributed on United Airline flights going to Las Vegas. 5 million were produced and given to passengers in-flight. I designed the packaging using The Cosmopolitan's visual language and provided Art Direction to The Cosmopolitan's team for the cards. The fronts of the cards utilize artwork by Digital Kitchen for The Cosmopolitan's properties. 
Results: 5% redemption rate and paid for itself in the first 6 months.
Awards:
Gold Reggie Award
Gold Davey Award
Gold MarCom Award
Featured on Design Bureau

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