Ambetter is on a mission to make health insurance accessible for all.
I successfully rebranded Ambetter as more than just a health insurance company – I transformed it into a powerful lifestyle brand. Through a comprehensive campaign, I strategically creative directed a dynamic new brand refresh for Ambetter. I leveraged a stand-out brand color, logos, layouts, and a prominent brand spokesperson, and directed the creation of campaign photography assets, a branded vehicle, and compelling typography. During the crucial open enrollment period, I spearheaded the introduction of a charismatic spokesperson with a branded vehicle and a captivating backstory, supported by the campaign "On A Mission for Better." We initiated the launch of the repositioned brand across multiple platforms, including broadcast, TikTok, Twitch, radio, digital advertising, OOH, and a road tour. With careful adaptation of all assets for English and Spanish audiences in the 34 Ambetter-available states.
Results: 2.33 Million enrollees. Second highest enrollment in the history of Ambetter!
Deliverables:
Broadcast, Radio/Steaming Audio, Print, Digital Display, High Impact, OOH, Paid and Organic Social, Twitch, TikTok, Environmental, CRM, Brand Guidelines, Asset Video and Photography, Experiential road tour, Sports sponsorships, and more.
Broadcast, Radio/Steaming Audio, Print, Digital Display, High Impact, OOH, Paid and Organic Social, Twitch, TikTok, Environmental, CRM, Brand Guidelines, Asset Video and Photography, Experiential road tour, Sports sponsorships, and more.
