Ambetter is on a mission to make health insurance accessible for all. 
I repositioned Ambetter not only as a marketplace health insurance company accessible to all but as a lifestyle brand. Through a 360 multicultural campaign work, I directed a fresh new look & feel for Ambetter. By creating greater brand recognition through the use of brand color, logo usage, layouts, a brand spokesperson, branded vehicle as well as dynamic typography. During the open enrollment period, I provided a creative vision for introducing a spokesperson with a branded vehicle with a backstory, who is on a mission for better as well as a new look and feel and brand voice. Activating the new brand repositioning in broadcast, Tiktoks, Twitch, Radio, Highimpact Digital, OOH, and more. All assets were versioned for English and Spanish for the US national market in 34 states where Ambetter is available. 

Results: 2.33 Million enrollees. Second highest enrollment in the history of Ambetter!

360 Campaign Included:
Broadcast, Radio/Steaming Audio, Print, Digital Display, High Impact, OOH, Paid and Organic Social, Twitch, TikTok, Environmental, CRM and more.

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