The Challenge:
SVS Vision wanted to increase sales by encouraging customers to purchase not just one, but two frames. The challenge was to communicate this value in a way that resonated with consumers both in-store and online, driving home the idea that eyewear could be more than just functional—it could be a versatile and fashionable part of everyday life. The goal was to deliver this message in a captivating and cohesive way across multiple platforms, ensuring it resonated with audiences wherever they encountered it.
SVS Vision wanted to increase sales by encouraging customers to purchase not just one, but two frames. The challenge was to communicate this value in a way that resonated with consumers both in-store and online, driving home the idea that eyewear could be more than just functional—it could be a versatile and fashionable part of everyday life. The goal was to deliver this message in a captivating and cohesive way across multiple platforms, ensuring it resonated with audiences wherever they encountered it.
The Opportunity:
By tapping into the insight that consumers need different glasses for different occasions—whether for work, leisure, or style—the campaign positioned eyewear as an essential part of personal expression. Through storytelling with a quirky and humorous tone, we demonstrated how owning multiple frames could fit seamlessly into a range of daily scenarios, making the messaging both entertaining and relatable.
By tapping into the insight that consumers need different glasses for different occasions—whether for work, leisure, or style—the campaign positioned eyewear as an essential part of personal expression. Through storytelling with a quirky and humorous tone, we demonstrated how owning multiple frames could fit seamlessly into a range of daily scenarios, making the messaging both entertaining and relatable.
The campaign spanned TV, radio, digital, social, and OOH, with frames and lenses becoming the stars of the narrative. A clean and contemporary visual style was used to appeal to online audiences, and the retail and online executions allowed for quick, fun, and engaging storytelling that reinforced the idea of buying two pairs of glasses to suit different needs.
