The Art Institute of Chicago needed a street activation that would be engaging and increase awareness of the René Magritte exhibition. The main goal was not to target tourists but everyday Chicagoans. I provided creative concepts and ideas that would allow a street team to easily draw crowds. Some themes in René Magritte's paintings I played off of men in suits and bowler hats, cloudscapes, and the idea of every day becoming unexpected.
Creative Director: Eric Mortensen
Senior Art Director: Marilyn Chapman