Feed Their Everyday Adventure
When you give your cat a delicious variety of flavors from Meow Mix, you’re giving them more adventurous tastes. But the excitement doesn’t stop at mealtime. By creating memorable experiences from ordinary situations with your cat, we took the strategy of, “adventure” and applied it in a warm and fuzzy way in this conceptual brand planning campaign.
To encourage cross purchase of wet, dry, and treats, we will run a promotion where if you buy all three products and mail us the receipts, we will send you a paw-some box of cool cat stuff you can use to create your own adventure. Similar to a sampling kit, the “Whole Kitten Caboodle” contains everything from toys to treats to cool enamel pins you can wear yourself. Get one right meow.

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