As a newly-branded B2B environmental science company, Envu wanted to not only be seen as a leader in the category from day one but finally stand for something bigger than its product portfolio, which had defined the division – and the industry – before its divestment from Bayer. By identifying the opportunity to claim its role as the environmental future company, I communicated the vision for the future across all eight of the business segments. One where we see how to serve our partners and ultimately ensure our world’s greatest works of society and nature will flourish. Together, we could “Be a Force with Nature,” and create a future where everyone thrives.
In addition to the creation of the campaign, toolkits were created to give guidance for the 8 different marketing segments to be implemented across the globe and adapted for regionality and language needs.
Materials created
Brand campaign video, segment videos, print collateral, web and digital assets, social posts, email campaigns, and a toolkit implantation guide.
Brand campaign video, segment videos, print collateral, web and digital assets, social posts, email campaigns, and a toolkit implantation guide.
