The Challenge:
Cox Communications wanted to highlight the value of its smart home products in a way that resonated with both current and former customers. The challenge was to create a campaign that could demonstrate how technology could not only simplify life but also bring families together. Additionally, we needed to convey that Cox was selling a suite of smart home products that were all seamlessly connected, enhancing the overall home experience. The campaign needed to be personalized and impactful, addressing the specific needs of Cox customers while appealing to potential new ones.
Cox Communications wanted to highlight the value of its smart home products in a way that resonated with both current and former customers. The challenge was to create a campaign that could demonstrate how technology could not only simplify life but also bring families together. Additionally, we needed to convey that Cox was selling a suite of smart home products that were all seamlessly connected, enhancing the overall home experience. The campaign needed to be personalized and impactful, addressing the specific needs of Cox customers while appealing to potential new ones.
The Opportunity:
We positioned Cox’s suite of smart home products as the technology that transforms a house into a safe home when used together. The campaign highlighted how Cox's technology wouldn’t get in the way of family connections but instead would fuel them—enabling stronger bonds through seamless integration. The 360-degree campaign positioned Cox as more than just a service provider; it became a partner in creating meaningful connections within the home.
We positioned Cox’s suite of smart home products as the technology that transforms a house into a safe home when used together. The campaign highlighted how Cox's technology wouldn’t get in the way of family connections but instead would fuel them—enabling stronger bonds through seamless integration. The 360-degree campaign positioned Cox as more than just a service provider; it became a partner in creating meaningful connections within the home.
The commercial became the centerpiece of the campaign, achieving the highest ratings in testing and generating positive engagement on YouTube, including unsolicited positive comments. We strategically targeted current and former Cox customers with personalized offers tailored to the services they currently had or had previously used. By creating this customized approach, we deepened customer engagement and reinforced the role of Cox in delivering value through innovative smart home solutions.
360 Campaign Included:
Broadcast, Direct Mail, Brochure, CRM, Paid Social, Digital Display
Broadcast, Direct Mail, Brochure, CRM, Paid Social, Digital Display
